Acid Distillery Creative + Brand Direction
Acid Distillery is a new sustainable spirits company focused on up-cycling food-waste, locality and seasonality. Each bottle is small-batch distilled in Brooklyn, New York. They regularly add new ingredient spirits to their lineup.
Role: Creative + Brand Director, Communication Strategist, Designer
Pulled onboard to build Acid Distillery's brand from the ground up. There was no existing identity, positioning or content system to work from. I set the brand strategy and positioning, developed the visual identity, and directed a small team of freelance designers and creatives to execute across every touchpoint. I owned communications end to end: content and social strategy, PR, and internal comms to keep the team aligned on voice and direction as the brand took shape.
The scope ran the full arc from strategy to execution — I was the creative decision-maker on how the brand looked, sounded and showed up, briefing and directing the team's output from the first identity decisions through ongoing social and press.
Adobe Creative Cloud + Figma used mostly.
Hero Story Creative Direction
Acid Distillery's process is the heart of their brand — ingredients sourced locally to NYC, selected seasonally at the moment of distillation, with all waste from the process repurposed. I set out to turn that process into a compelling visual narrative for their landing page rather than a static explainer. I directed the concept and edited the piece myself in Adobe Premiere Pro, treating sound as a design element — syncing audio cues to visual transitions so the rhythm of the piece mirrors the rhythm of distillation itself.
It was as much a directing exercise as an editing one: deciding how the story should unfold, then getting into the timeline myself to build that pacing and sync by hand.
Files were finalized in Adobe Premiere Pro
Motion Design / Content Creation
Examples of SoMe motion designs made for Acid Distillery.
Made in After Effects and Premiere Pro.
Bespoke Illustration
I illustrated all assets in these ingredient-specific spirits. Elements were created for the labels as well as for social media and web collateral.
All compositions were illustrated by hand with watercolors and then brought into Adobe Photoshop for editing.
Files were finalized in Adobe Photoshop and Adobe InDesign.
Branded Merchandise
We worked with a local NYC sustainable clothing line to develop branded merch for our live events around NYC. Linking with likeminded businesses help strengthen our brands commitment to sustainability and locality.
Files were finalized in Adobe Photoshop and Adobe Illustrator.
Limited Edition Poster Series
Acid Distillery's ingredient lineup rotates with the seasons, and I wanted the posters to carry that same sense of the handmade and temporary rather than feeling mass-produced. I proposed hand-painted watercolor illustrations for each rotating ingredient — a deliberate strategic choice to give the brand a tactile, artisanal presence that would hold up in physical event spaces, where customers could encounter something made by hand rather than printed at scale. I painted every element myself, then composed and finalized the posters in Photoshop and InDesign as a limited-edition run tied directly to the live-event experience.
Hand painted with watercolors, edited in Adobe Photoshop, and assembled in Adobe Indesign.
