Oatly Print & Digital Campaign

Role: Creative Direction, Design - motion + static

Tasked with creating Oatly's new campaign. Working from the supplied brand elements and imagery, with free rein on the approach, I set the creative direction and art directed the campaign across multiple print formats. I designed all of the print media and the static social assets, then created an animated social ad, handling the animation and sound myself.

The aim was a single campaign idea that holds together across print, static and motion, so the work reads as one campaign rather than a set of separate deliverables.

Created in Adobe InDesign, Illustrator, Photoshop, and AfterEffects.