Coop Advertisement Design

A self-initiated concept exploring how Coop could position its app around something more emotional than groceries. Rather than sell convenience or price, I built the idea that Coop is part of how people make memories, specifically, cooking together with the people they love. I wrote the copy and selected the imagery to carry that idea into a print advertisement, positioning the app as something that enables a moment people already value, not just another shopping tool.

Made in Adobe InDesign and Photoshop.