Herbette Restaurant Branding

Role: Brand Strategy, Identity, Meny and Collateral Design

Herbette needed a brand identity for their new restaurant, with the goal of feeling sophisticated without tipping into stuffy, a space that could still feel approachable and modern. Translating that into an actual visual direction was left to me, so I defined what that balance should look like in practice: a logo and color palette restrained enough to read as upscale, but warm and current rather than formal or dated.

I built the identity system around that positioning and carried it through every touchpoint a guest would encounter, logo, brand colors, the menu, and collateral like business cards, so the restaurant feels considered and consistent from the first impression to the table.

Designed in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.