Euroflorist Creative Lead

Role: Creative Direction, Copywriting, Illustration, Digital Design

Tasked to launch Euroflorist's new Fair Trade flower collection across their digital presence, including the homepage hero image, website banners and email marketing. I wrote the copy and designed the visuals across every touchpoint, with the goal of making the launch feel cohesive wherever a customer encountered it, whether that was the homepage, a banner, or an inbox. The goal for these launch was to make Euroflorist feel new and fresh for a younger audience.

To give Fair Trade a visual identity of its own rather than relying on a generic badge or stock iconography, I proposed and created a custom hand-illustrated Fair Trade graphic, a mark that could carry the collection's ethical story across every format rather than being just another certification logo.

Designed in Adobe Photoshop, Illustrator, and InDesign.