New Nordic Art Direction + Advertisement Design

Role: Campaign Collateral and Template Systems, Copywriting, Visual Design

Asked to create two magazine advertisements, one for Allers, and a social media post for New Nordic’s skincare range. The brand’s core audience is older, so the print work needed to be streamlined and elegant: no fuss, no clutter, but with an interesting layout that still holds attention on a crowded magazine page.

For social, I took a slightly different approach. I added a bit more flair to the design so it would engage a younger audience if the ad reached them, but still maintained that core elegance. One brand, two audiences, with the level of restraint and energy set for each channel.

All designs were rendered in Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.