Stellar Equipment Creative + Art Direction

Role: Creative Direction, Art Direction, Design - motion + static, Marketing Assets

Tasked to build the full campaign for Stella Equipment's "Black is Back" launch, a new colorway for their signature down jacket. The brief called for a campaign that could carry across social ads, billboard, visual merchandising and motion graphics, so I developed one creative concept strong enough to hold together across all four.

Stella's audience is adventure chasers, bold by nature, so I built the concept around high-contrast black and white photography to give the campaign the same boldness as the audience it was speaking to. To tie it directly back to "Black is Back," I used the brand's signature orange exclusively for type, a single sharp accent against the black and white that gives the campaign impact and a point of visual tension. I then took that one idea and adapted it across every format: social, billboard, visual merchandising and motion.

Designed in Adobe Illustrator, Photoshop, InDesign, and After Effects.