SwedenCare
Brand + Product Marketing

Role: Research, Creative Direction, Copywriting, Design - motion + static

Tasked to create advertising for SwedenCare, which sells primarily through Amazon and social media. My research showed that pet owners respond strongly to emotional advertising and are more willing to spend when they feel a heartfelt connection with the animals shown. I built the creative approach around that insight.

For social, I wrote and designed four separate ads, each targeting a different purchasing demographic. For Amazon, I created product listing info ads, each written and designed with a different tone for its respective global market. One insight, adapted to different audiences and channels rather than a single message applied everywhere.

Designed in Adobe After Effects, Premiere Pro, and Photoshop.