IsaDora Print Campaign Direction

Role: Research and Creative Strategy, Creative Direction, Copywriting, Art Direction, Photo Retouching, Design - static + motion

Tasked to create advertising for IsaDora. Before designing anything, I researched the brand's main competitors and which age groups were buying, and identified Kick's Magazine as a key outlet for reaching IsaDora's more mature audience.

That research shaped the creative approach. Advertising in that space is crowded with signage and competing elements in print advertisements, so for the Kick's print ad I wrote a single, simple slogan and stripped the layout back to let the imagery stand out. I retouched IsaDora's raw photography for the campaign, and designed a motion graphic for social channels to reach a younger audience. One brand, two audiences, with the format and tone chosen for each.

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