Rugvista Campaign Creation

Role: Creative direction, design and motion

Rugvista supplied a library of product video and photography as well as UGC content with the need of campaign assets in both motion and static for their social feeds. I defined the creative direction from the assets provided, deciding what the work needed to say, how it should look and move, and what would perform well in a social feed — then designed and produced the full set of static and motion ads myself (only a select few are shown below).

The result is consistent visuals across formats, built to extend for the full seasonal campaign as new products are added rather than being redesigned each time.

Designed in Adobe After Effects and Photoshop.