Novant Health Brunswick Medical Center Foundation
Creative Lead

Role: Campaign Collateral and Template Systems, Copywriting, Visual Design

The Cardea Group brought me on as a freelancer to develop the language, visuals and collateral for a capital campaign supporting a new wing at Novant Health Brunswick Medical Center. I wrote the campaign copy and designed the visual materials, working within the organization's existing brand guidelines while meeting their direction for the work: dynamic, sophisticated, and built around generous use of white space.

Rather than design a fixed set of assets, I built a flexible template suite so the collateral could scale and adapt as the campaign progressed, without needing a new design pass at every stage. The suite proved successful enough that the organization has continued reusing it beyond the original campaign. The campaign went on to raise $3.5M.

Note: due to the confidential nature of this campaign, the copy and some imagery shown have been replaced with placeholders.

All designs were rendered in Adobe Illustrator and Adobe InDesign.